Opening: February 2019
Type: configuration and design of spaces
Architect: Paolo Lucchetta
Architects/Designers: Giovanni Frisan
Photos: © Rinascente
The re-design of the new floors dedicated to men’s fashion at Rinascente high-end store in Turin took place in the context of the global restructuring project which led the historic shopping venue in via Lagrange in September 2019 to become a mini flagship store, giving the city a unique and distinctive shopping destination.
The two new men’s floors are presented to the public with the same inviting characteristics of the spaces already inaugurated: a winning brand mix and a high-level customer service, to always be in line with the desires of a constantly evolving consumer. The ultimate goal is to surprise the public by offering a unique and rewarding shopping experience. Completely renovated and redesigned spaces, where a sophisticated and enveloping design houses the collections of new brands and a new shoe area.
First floor: classic or casual; floor dedicated to the best men’s fashion brands.
Second floor: fashion & contemporary proposals and a 200 square meter shoe area which offers the best footwear and sneakers brands.