This design involves a number of buildings owned by the Chicco group, acquired for various purposes and projects over 50 years of activity in providing products and solutions for growing children. In addition to the factory and sales offices for Chicco, Pic and Chicco Outlet shops, the complex also houses the Museo del Cavallo Giocattolo (Rocking Horse Museum) and a pre-school designed by architects Renato Conti and Paolo Brambilla.
We designed the master plan for the entire area in conjunction with Renato and Paolo. All interior and children’s area designs were created by RetailDesign, starting from an original 2002 pilot design done in Milan, and numerous exhibition stand designs done for the Cologne and Frankfurt trade fairs.