The project of restyling of Z Zegna develops itself from trajectories of stylistic heritage of the brand and its stylistic elements (textures, fabrics, lines, materials, reflections) with the purpose to identify the uniqueness of the brand in the competitive environment and the necessary familiarity and, at the same time, the distance by Ermenegildo Zegna.

The idea, though, based on recognition of the considerable wealth of details designed by Peter Marino and which belong inseparably to the brand, it is built around the concept of flexible and reconfigurable space and not of fixed scenes, creating experimental scenography of product merchandise applied to exhibition and selling spaces, adaptable to locations of varying sizes.